💃 Find someone to dance with.🕺
🤸♀️Podcast marketing: let's have some fun.🌈
My favorite thing about podcast marketing is making valuable partnerships because they work and I like making new friends. Partnering with shows is the easiest way to jump into the podcasting mosh pit. So how do you find people to dance with?
The first thing I do when I get a client is sit down, get cozy, and open up a spreadsheet so I can start making a list of my client’s podcast friends. I feel a little like I’m setting the show up for a play date. What shows would my show get along with? It doesn’t have to be an exact content match (a true-crime show can play with a celebrity show.) I start by coming up with the first shows that pop into my mind, then use the following tools to find more.
Apple Podcasts: Find your show (or one similar to it that you like) and search for it in Apple Podcasts. Scroll down to “listeners also liked…”
Listen Notes: Find your show (or one similar to it) in Listen Notes. Click on “Recommendations” to get a list of similar shows. If you get the premium account, you can get the email addresses of the podcaster. (Which is helpful when you want to reach out to secure partnership.)
BONUS TIP: If you don’t have a subscription, you can still find the podcaster’s email address by going to the RSS (you’ll see a bunch of code) and with command + f, search “email.” The email address is in there. h/t Arielle!
Podchaser: The most advanced and comprehensive podcast database. You can easily find the most relevant podcasts, qualify them through data (e.g., listenership estimates, demographics, chart positions), and access podcast contacts for outreach. There's advanced search / sorting features to help you quickly sift through (about 2 million podcasts) and identify the best options.
Player FM: Google “Player FM + ____” (a topic) and you’ll get a list of shows based on that topic.
Rephonic: I get so excited about showing Rephonic to my clients that I get disappointed when they don’t get excited enough about it. Enter your show or one like it into Rephonic’s search bar and you can explore your podcast’s neighborhood, finding shows (based on data) that have things in common. Once you find a show that’s a good math, search again. (And repeat.)
Newsletters: I discover new shows through newsletters all the time. We will get into this later, but here’s a good place to start: Bello Collective, Inside Podcasting, Podcast the Newsletter (shameless plug,) EarBuds.
Thanks for reading. Email me your tips and tricks, comments, or just tell me about a show I should know about.
lp
LET’S SWAP
I am currently looking to swap for the podcasts How to Do the Pot, Me Becoming Mom, Our Body Politic, and PEOPLE Every Day. Fill out the form if you want to talk with me about a promo, newsletter, or social media swap. Here’s a list of other shows that are looking to swap. (Note: I was able to set up a swap last time between two people who filled out the form. This works!)
Yummy & Fearless w/the Sidechicks: The YFP is a social, comedic, pop culture, weekly podcast. We examine relationships, current events and sticky situations through a somewhat feminist lens. Please join us as we fearlessly navigate life with a dose of yummy, delicious sunshine!
Reading and Writing Podcast: Interviews with authors about their books, their writing habits, their favorite novels, and how they got started writing.
African Folktales with Miss Jo Jo: A collective of diverse story traditions originating in Africa, originally passed down through generations by word of mouth.
Double Deal: Shines a light on some of the lesser known characters and crimes in Boston and New England.
Chat Sematary: Join host Deanna Chapman as she navigates the eerie world of Stephen King with a wide panel of guests.
A Walk Within: Revisit life experiences through short stories to find newer meanings, to make the most of today and tomorrow.
Legally Judgy: Join the two wittiest lawyers, Alexa and Nicole, as they talk about the hottest legal issues in pop culture, from celebrity lawsuits and contract disputes to stars dodging the law and companies threatening courtroom showdowns.
Object: A new audio series exploring design and contemporary craft in Australia.