As we huddle down for the cozy winter here in Tinkland, we are excited to bring you all a sweet little countdown of our favorite — and some of our most important — podcast marketing tips. For the next 12 days (!!!) you’ll be getting one tip a day in your inbox, plus full PMM editions with More Magic on Fridays.
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🎁12 Days of Podcast Marketing Tips, Day 1🎁
Spend 20-30 minutes on a pitch. Just try it. Trust us.
You can spend just a few moments copying and pasting a stock pitch letter — but you’ll get much better results if your recipient can tell you’ve put some thought, effort, energy, time, and heart into what you’re sending. This can be a hefty investment of your time, for sure, but just trust us: the ROI is worth it.
⭐ More Magic:
Today, I return to Forum’s annual Best of Podcasts episode over at KQED. It’s always such an honor to be on and talk about some of the best shows of the year — and I got to discuss with Ronald Young Jr. (Weight For It) and Nick Quah (Vulture)! As soon as the audio is up, you can listen here.
I also maybe got a little feisty and wrote about how podcasting is not dead.
And want even more podcast optimism by the Tink Team? Check out our roundtable discussion on Feed the Queue!
What’s this I hear? Angels singing? Storm clouds clearing? The delicate sound of the most wonderful time of the year fast approaching? Something sweet is coming our way over at Podcast the Newsletter, so now couldn’t be a better time to subscribe if you’re not already . . . 👀💖
See you soon with another podcast marketing tip!
—Wil🦇