⭐ Days 5 & 6: Podcast Marketing Tips ⭐
Two for one. My my, aren't you lucky?
Hello there! Shreya and Wil here. Chiming in with two more podcast marketing tips for our 12 days of Podcast Marketing Tips from Tink.
✨ Also, read on for a very special friendship announcement.
Let’s get to it!
P.S - If you’re interested in placing an ad in Podcast The Newsletter or Podcast Marketing Magic, fill out this form.
🎁 12 Days of Podcast Marketing Tips, Days 5 and 6 🎁
We are BIG fans of ending an episode with a unique and specific Call To Action–something like: “If you enjoyed this episode, text it to a friend who____.” Your listeners are your biggest ambassadors. A recommendation from them goes a long way!
Listeners contain multitudes. Much like you, they consume various genres of content. So, it’s safe to assume that they’re listening to shows other than yours. Keep this mind when you’re doing outreach for collaborations. Consider adjacent genres to explore. ➡️ For instance, if you have an audio fiction show, you might want to collaborate with podcasts in the movie, pop culture, and actual play categories! Use Rephonic to get an idea of what other genres your audience is engaged in.
🌟 A Special Announcement
🥳 We are SO excited to announce our new partnership with Castbox! You might know Tink as a marketing company, but first and foremost, we're a group of audio lovers with voracious listening appetites -- and now we get to share our favorite finds with all of you!
Each month, Castbox will be hosting a collection of our recommendations right in the app. Our finds will be eclectic, creative, innovative hidden gems that you won't find on the charts -- at least, not yet. Our Audio Delicacies 2024 list can currently be found on Castbox.
Viva podcasting, and thank you so much Castbox!
💫 More Magic
Congratulations to our colleague Andreea Coscai on the launch of her newsletter Eurowaves! It’s about time we start learning more about those stories across the pond, don’t you think?
Our fearless leader Lauren is a panelist at the Captivate and Adobe Podcasts Growth Summit! This session will be filled with two and half hours of actionable tips on growing your podcast -- for FREE! This exciting event will be on January 7th at 12PM Eastern, and you can find more details and sign up here.
Danielle Bezalel, a friend of Tink and host of Sex Ed with DB, is hosting a Radio Boot Camp solely to help independent podcasters master the art of sponsorships. She’s had great success in staying independent and profitable. We highly recommend checking this workshop out here.
🏳️🌈 From the Desk of Tink
The Future Perfect Project team is a group of young adults who are working towards elevating queer youth voices in the national conversation around LGBTQIA+ rights, culture and activism. In keeping with their noble and necessary mission, they’ve released the second season of their beloved show I’m Feeling Queer Today!. This new season takes listeners on an even deeper journey into the LGBTQIA+ culture through storytelling, interviews, and trivia. We are big fans!
We’ll be back Monday with more marketing tips!
Until then, remember to fly to the second star on the right, and straight on till morning.
Be well,
Shreya & Wil
P.S - If you’re interested in placing an ad in Podcast Marketing Magic or Podcast The Newsletter, fill out this form.