🙌 How to get your guests to share 🗣️
📈 Plus, this week's 52 Weeks of Podcast Growth
Anyone who’s ever created even a single episode of a podcast that welcomes guests knows how tough it can be. However, choosing, scheduling, and hosting guests on your podcast is only half the battle.
Promoting the episode they’ve been on and getting them to promote your podcast is the other, and arguably more important, half of the battle. Especially considering that a guest’s social media following is often one of the reasons they get invited to a show.
➡️ Today we’re talking about how to make it easy for your guests to share their episodes on social media and other channels.
🎯 If you only have time for one thing
It never hurts to ask. Inquire with your guests what medium they most prefer; is it an Instagram Story, a Tweet, or a TikTok? Knowing their preference makes it easier for you to create the assets they are most likely to share.
Oh: Subscribe to Devin’s Podstack!
Now let’s get to it!
💛 Making it easy for your podcast guests to share
📜 Create templates
The creation of templates makes it easy, both for them and you. Use Canva or your preferred design tool to make a template for all your guest posts. You can then send that to every guest so they can share their episode easily on social media. We recommend that this template include:
Their name and preferred pronouns;
Their job title;
A quote from their appearance on the podcast;
Their preferred social media handle.
Be sure to share this template with them prior to the release of the episode so you’re giving them enough time to tell you their details or request any changes.
👋 Meet them where they are
As mentioned above, ask what their preference is. If a specific social media platform is your forte, ask what theirs is. If it’s different from yours, this is good news! This allows you to tap into a whole other audience by getting them to post on their channel.
It’s worth mentioning that they might prefer newsletters as opposed to social media (Lord knows I do.) If this is the case, write them a blurb about their episode which they can easily share on their newsletter.
🤝 Create collaborative posts
On Instagram, you can create collaborative posts with them, with their blessing. This makes it easy for them to share while also allowing you to piggyback on their IG following.
I think it goes without saying that if you’re posting on other platforms, remember to tag your guests. There, I said it just in case!
🖊️ Share your transcript
Transcribing your podcast is essential. Transcriptions also make it easier to pull quotes and share them on social media before and after the episode is released. Share the transcript of their episodes with your guest so they can repurpose the content for a blog, newsletter, or social media post.
Psst…quick tip: it’s worth taking the time to organize the document you share with them. Add headlines or bookmarks to make it easier for them to read and navigate.
🍾 Bonus tips
Coordinate your timing and platforms
Sync your posting time with theirs. Say if you’re posting on certain days of the week, suggest that they post on some other day to cover more ground.
Make it accessible
Providing Alt Text to describe any images you’re sending your guest makes it easy for them to include it when they’re posting. It’s one more thing they don’t have to worry about!
Make it universal
Stick to pod.link when it comes to sharing the link to the episode. It’s universal so you don’t need to worry about where your guest is sending traffic to.
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52 Weeks of Podcast Growth
It’s that time of the week, again! Drumroll for this week’s tip for podcast growth:
We know that podcasting, especially when it’s not your full-time gig, can be time consuming. We want you to know exactly how much time. So time how long you spend on podcast creation and marketing. As we get into implementing more growth tips, it’s crucial to know how much time and effort you are spending and where.
👀 If you’re looking for a free time tracking tool, look no further than Toggl.
Previous week’s tips were:
Find 10 podcasts that are similar to yours.
Connect with 10 new podcasts on social media.
Join 3 subreddits and/or discords that are relevant to the topic of your podcast.
Write a 150-word pitch for your show.
🗂️ From the Desk of Tink
Red Bull’s Mind Set Win features outstanding talent from the world of sport lifting the lid on the psychological approach behind their achievements. Each episode gives listeners a chance to hear first-hand from athletes, coaches and managers about their psychological approach. Hosts Cédric Dumont and Kate Courtney then provide simple, practical exercises showing us how we can learn from these inspirational figures and apply similar techniques to aspects of our own daily lives.
Thank you so much for this newsletter. As a new podcaster the information in these are priceless.