👯 Leverage your award for better partnerships
How to effectively use your win or nomination. Part 2
Hello! Shreya here. Miss Wil? So do I! They’ll be back shortly. Until then, you’re stuck with me.
Welcome to the second and final part of How to Effectively Use Your Award Win or Nomination. Last week, I shared ideas on how to build a stellar PR campaign around this.
➡️ This week, I’m covering how to leverage your win or nomination to score more promos and guests for your podcast!
✨ Before we begin –
Speaking of awards, we wanted to offer a HUGE congrats to Tink Friends—rePROs Fight Back, Our New South, and The Big Questions Project—for taking home Gold at this year’s Anthem Awards! Their incredible work in Diversity, Equity & Inclusion, and Education, Art & Culture is truly inspiring. 🌍💡 We’re so proud to support these purpose-driven projects making a real impact! 🙌
Let’s get to it!
P.S - If you’re interested in placing an ad in Podcast Marketing Magic or Podcast The Newsletter, fill out this form.
🟡 How to leverage your award win or nomination to score promos and guests
Becoming an award-winning or even nominated podcast can open new doors for you, especially when it comes to building community through promos and landing new guests opportunities for yourself! So channel that PR spirit we talked about last week, and start making podcast friends.
Here are some ideas to get you going.
🌚 For cross promos:
Craft a special pitch letter connecting being a nominee or winner with a new opportunity to grow/promote together.
Explain the value for them: your show will be getting a lot of press from that win, so offering promo space allows the other shows to reach more listeners.
Explain the value for you: you have something newsworthy that you can include in your promo script/file.
Craft a special script and promo file that mention your award win/nomination. Make sure to reiterate your story behind this nomination.
Create a special promo using audio from the episode that was nominated and send it to podcast friends to play. This could be in lieu of a traditional promo swap.
Remember: if your episode was nominated, that shows its quality! Audiences will be excited to hear the episode for themselves. This is a glowing endorsement for your podcast and should be treated as such!
💡 Tip: You can try to schedule these promos to run in close succession to when the news of you being a nominee or winner is announced.
🌝 For guest opportunities:
Craft a special pitch letter that highlights the subject of your winning show/episode and demonstrates your expertise/the timeliness.
This can be a fresh pitch to a show you’ve never pitched to before or following up with one that you pitched before and didn’t hear back from.
💡Remember to highlight: what does this recognition mean for the importance or relevance of your work, and why is it worth talking about on another show?
Nice! Combine this with the previous issue, and you’re ready to start making the most out of that award win or nomination.
If you enjoyed these tips, you’ll LOVE the guide we made with Signal Awards. Check it out!
💜 A Special Request
Before we get into more magic, I have something not magical to share with you. But, perhaps you can help break this spell.
Whenever I think of what is the true indicator of the health and happiness of audio creators, I always think of short form audio. I’ve spoken about this before, be it on podcasts or Substack. That’s why BBC’s cancellation of the wonderful podcast Short Cuts hits hard. Very hard.
Here’s a message from Talia Augustidis, creator of All Hear and audio producer of multiple beautiful short pieces, urging us to help:
Some other producers and I have written a letter urging the BBC to reconsider. While we recognise this is unlikely, it’s still important to have our voice heard and show that this is an important space to many people, listeners and producers alike. And, if they create a new space as a replacement, we hope this letter will at least lay out exactly what is so special about Short Cuts.
If you are interested in adding your signature to this letter, please fill out this form. We’ve already seen so many wonderful shows being sunset; let’s at least try to keep this one around. Thank you for considering and sharing!
If you have more questions, please email me at shreya@tinkmedia.co for more information.
✨ More Magic
On December 17, the amazing Arielle Nissenblatt is co-hosting an event on Podcasting for Non-Podcasters. If you, or someone you know, is in-charge of your company’s podcasts but it’s not exactly your job or you have limited experience in it, THIS is the event for you!
My podcast darling Lowlines has a concept for season two: the low lines of London. Host Petra Barran says she will ponder on: “What does becoming a person of place look like on one’s own doorstep?”
Earlier this week we chatted with Nicole Kelly (NK) about her podcast Basket Case, and I cannot recommend it enough. In a tender and respectful manner, NK decodes the nuances of mental health at the intersection of different verticals of identity.
➕ From the Desk of Tink
At Tink, more often than not, we get to work with podcasts we truly believe in. Beyond+ has been one such podcast for me. More than 40 years after the start of the HIV pandemic, this limited series asks the question: What is beyond the diagnosis? From adolescence to adulthood, loss to love, graduation to thriving beyond the clinic, the stories shared on Beyond+ push the conversation beyond an HIV diagnosis, offering a broader perspective on what it means to live and grow in today’s world with HIV. Listen here.
I’ll be back next week with a gratitude-filled issue.
Until then, remember to fly to the second star on the right, and straight on till morning.
Be well,
Shreya
P.S - If you’re interested in placing an ad in Podcast Marketing Magic or Podcast The Newsletter, fill out this form.