🎄Podcast Marketing Lessons from Holiday Movies

That one list you didn't ask for. 🎁 Plus, a last-minute gift idea!

I’ve spent all of last month week watching and weeping over the best, the worst, and the cheesiest of holiday movies. I’ve also been sighing, humming, and dreaming about this.

Sooo, this was bound to happen. I would apologize for my cliched-ness but I can’t help myself. Here at Tink, we really like to commit to a theme.

Let’s get to it!

❄️ Seven podcast marketing lessons from holiday movies

1: Why reinvent the wheel if it’s not broken

Holiday movies are absolute trope-centrals. Think - every Hallmark movie ever. However, when tropes are executed well, they WORK! So, if certain ideas, such as making podcast marketing friends, setting up promo swaps, and sending pitches to newsletters work, why reinvent them? We don’t always need to find a way to think outside the box. It’s okay to define the box and do your best in it.

2: There’s no shame in getting seasonal

If there’s one thing that’s true, it’s this — holiday movies embrace the seasonality of it all. They, often unabashedly, do things that would be strange in non-holiday times. (Have you ever tried watching an NCU movie in summer? It’s weird). Owing to this, people not just expect but also rejoice in their seasonalities. Podcasts can do the same by creating episodes and marketing campaigns that align with current events and seasons. 

3: An ensemble cast almost never disappoints

I’m so glad I am able to draw a podcast marketing lesson from Love Actually to tell you — network and create something with your podcast friends. Collaborations on episodes or promotions can reach wider audiences. Never thought I’d say this but you wouldn’t want to be like Colin Firth here, would you?

Psst…Lauren Passell and Wil Williams are hosting a Podcast Group Therapy session on making podcast friends on January 19th. Join us?

4: Employ the power of nostalgia

Engage the nostalgia among your audiences (and give yourself a little planning break) by repurposing old episodes to highlight your podcast’s milestones, or revisit popular topics from past episodes. If A Christmas Carol did it, who are we mere mortals to challenge the magic of nostalgia?

5: Invite an exchange of perspectives

Just like the character swap in The Holiday, invite guest hosts or swap places with another podcaster. You never know the good a change of space and speed can do, both for you and your audiences.

6: Share your origin story  

How many times have we learned about how the tale of Santa Claus came to be? Yet, when it’s done well, it’s fantastic (see: Klaus). Consider sharing your origin story around this time to help audiences feel closer to you. 

7: Take a break when needed

We all know that bad things happen when our lead, that's aaaall business, doesn't take timely breaks. This is the season of rest and recovery. Whether from your podcast production or marketing, it’s okay to take a little break from time to time. You don’t wanna be Buddy’s dad from Elf now, do you?

As promised, here’s a last-minute gift idea for the podcasters in your life, peppered with Christmas puns from our very own Holly Brown. (Can’t blame her. She’s named after Christmas after all!)

🎁 Gift a Podcast Group Therapy session

Looking for that perfect last-minute gift for the podcaster on your nice list? Consider the gift of podcast marketing with Podcast Group Therapy! With a Podcast Group Therapy gift certificate, your loved one can select from one of our themed sessions, enjoying an hour of tools and insights alongside their new podcast friends. Kickstart their new year with Tink’s marketing expertise – a gift they'll truly ho-ho-hope for! Snag your gift certificate now here!

That’s plenty for today. Thank you for reading!

Stay warm and joyous.