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🪄 Simplifying the listener journey
9 ways to make it easy to reach your podcast
Hi! As we were pondering what to write about in this week’s issue (especially after Lauren dropped that gratitude bomb that caused our entire Tink team to sob on a Wednesday afternoon), Devin shared this post about listener journeys with me.
Warning: this issue will not make you tear up, like its predecessor, but hopefully it will give you nine ways to make your listener journey simple.
All regularly scheduled sections after this.
🟡 Nine ways to simplify the listener journey
Creating content is tough. We know and can relate to this. That’s why it’s so important to make sure that that content is easy to access.
Here are eight ways to make your podcasts easy to discover for new listeners:
Have a website. It’s a space you can own.
Upload your podcast on pod.link. It’s the easiest and most accessible way to share your podcasts.
On the main page of your website, embed links to all the different podcast players displayed prominently.
If you’ve got episode pages on your website, list the podcast players there too!
Outside of your website is a different story, though. No hate to Apple or Spotify, but you need a generic link! If a Spotify user sees your Apple link, they might just scroll on by and you miss out on that potential listeners. Basically, try not to be app-specific when linking to your podcast.
Put a link in your bio on social media. Make it one that leads to your website or to a pod.link. You could also select an app with multiple options like Linktr.ee. Don’t make it app-specific.
Aim for a one or two click listener journey. When posting on social media about your show or a specific episode, make sure it’s easy to access it with a link (that isn’t app-specific).
If you’re placing a promo swap on a friend’s podcast, ask them to include a link to your website or pod.link in their show notes.
If you’re writing a blog post referencing a topic covered in your podcast, make sure to link to the relevant episode.
🦄 52 Weeks of Podcast Growth
Ask for reviews and ratings on your social media channels.
Go on! Do it. It’s totally okay to ask. And remember to use a non-app specific link when you’re directing people to your podcast.
If you’re new here, read the previous weeks’ tips to start implementing them at your own pace.
From the Desk of Tink
Welcome to Kelly Corrigan Wonders, a place for people who like to laugh while they think and find it useful to look closely at ourselves and our weird ways in the hopes that knowing more and feeling more will help us do more and be better. A former newspaper columnist and four time bestselling author, Kelly wonders about loads of stuff: is knowing more always good? Can we trust our gut? How does change actually happen? We only book nice people who have a sense of humor and know things worth knowing. Each episode ends with Kelly’s shortlist of takeaways, appropriate for refrigerator doors, bulletin boards and notes to your children.
✨ More Magic
Sounds Profitable and their partners curated the Podcast Industry Glossary. The glossary is a living document that is meant to serve as resource for key terms and terminology used in the business of podcasting.
Arielle shared three places where podcasters can get quick and free press of their shows.
Zach Kahn had this great idea for long-running podcasts that have inside jokes.
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Meanwhile, in Podcast Therapy…
This week, we had a great Podcast Therapy session with:
Counter/Argument: This educational podcast is produced by the Crown Center for Middle East Studies at Brandeis University. Through research, conversations with scholars, and interviews with practitioners of a variety of disciplines, the podcast focuses on debunking myths about the current Middle Eastern world.
Psychic Scoop: Host Steffi combines spirituality with magic in this one. She reframes typically heavy topics like spirituality, life and death, intuition and clairvoyance in a relatable and approachable manner.
During these sessions, we tackled questions about partnerships, pitching to other podcasts for interviews, pitching to apps, improving content, and more. If you’re interested in signing up for Podcast Therapy yourself, learn more here!
PMM will always be free for readers but, we are also always looking for sponsors. Our sponsorship packages start at $50 (and are named after wizard classes.) Write to email@example.com for more info!