Special Issue: A PMM Round-Up
And what's up with 'Who Shat At My Wedding'?
Hey-o! Happy Friday. Hope you had an easy going week, what with it being Fourth of July and all that. In addition to our usual sections, today we’ve got a past PMM issue roundup, and Devin weighing in on why Who Shat At My Wedding is (sorry for the imagery) suddenly blowing up.
⭕ Welcome to The Round-Up
We’re going to share the eight best and brightest of the past Podcast Marketing Magic issues with you. And, what’s more! We’ve categorized them by genre so you can dive into what’s most relevant to you.
☕ Podcast Marketing Basics
💛 Community
🎤 Pitch It To ‘Em
📈 Money, Money, Money
🔟 Ratings and Reviews
🗣️ Bonus: They Said It Better
Phew, okay those were really hard to pick.
💩 Sooo, what’s up with Who Shat At My Wedding?
When was the last time you saw a podcast go viral? One that wasn’t brand new and didn’t feature a video clip of a celebrity? Going viral in general is rare and unpredictable, but even more so for a limited-series podcast that ended in 2021. Last week I saw two tweets about the podcast Who Shat on the Floor at My Wedding?, a hilarious true crime investigation of exactly what it sounds like. It’s a great show! But what was making it capture people’s attention now?
One of the tweets contained a description of the show from a recommendation in an article in 2021 and the other tweet was someone’s direct description of it, urging others to listen. But they both have something in common – they did an exceptional job of capturing what was interesting about the show in a concise way. It’s not fancy, it’s not flashy, and sometimes that’s what sticks.
The show quickly climbed the charts on Apple Podcasts and has been mentioned in newsletters and news articles. It’s the kind of press you couldn’t plan or pay for.
So what’s the takeaway? There’s no formula to replicating this, but something you can do to put your podcast in a good position to be easily shareable is carefully consider your show’s logline.
A logline is essentially a one-liner that sums up your show for listeners. Some may call it an "elevator pitch". It’s a guiding principle that you use to direct your content, and to quickly get across to new listeners at the start of your show, what the show is all about.
Source: Acast
If this sparks some ideas for your show or you’d like us to explore it a bit more, let us know for a future issue!
p.s. was this the Bigolas Dickolas of podcasting? If you understand that reference, you might be online too much.
🦄 52 Weeks of Podcast Growth
Subscribe to two podcast newsletters. As simple as that. If you’re making a podcast, you might enjoy listening to some too! And what better place to start than subscribing to a podcast newsletter or two?
If you’re new here, read the previous weeks’ tips to start implementing them at your own pace.
🎙️From The Desk of Tink
Desert Island Dishes brings a deliciously fun structure to the typical interview format. Each episode features conversations with high profile guests about the seven dishes and the experiences that have shaped who they are today. From finding out about the dish that most reminds them of their childhood, to the best dish they’ve ever eaten and of course the last dish they would choose to eat before being cast off to the desert island, it’s impossible not to play along. As one of the top ranked food shows in the UK, host Margie Nomura has already welcomed guests such as Stanley Tucci, Twiggy, Alison Roman, and Nadiya Hussain to learn about the dishes that tell their story and left a lasting impression.
🪩 Podcast Recommendation from our sponsor Lulu.com:
The Content Inc. podcast is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Every Monday, you get five minutes of wisdom on how you can build and grow your content business into a content empire.
✨ More Magic
On her personal newsletter, Devin talks about the love of cliffhangers. The podcast recommendations range from Star Wars to medical gaslighting. (Perhaps this could be one of the newsletters you subscribe to?)
Swapstack.co is a tool designed to allow readers to sponsor newsletters on a scale.
This week in Podcast Therapy we spoke to Visionaries Audio Drama, Fuck It Button, and Opt In. Give ‘em a listen!
Once again, a HUGE thanks to our sponsor for the past month - Lulu.com.
PMM will always be free for readers but, we are also always looking for sponsors. Our sponsorship packages start at $50 (and are named after wizard classes.) Write to shreya@tinkmedia.co for more info!