📢 State of the PMM Union 2024 📢

What we've got in store for you this year and WELCOME Wil Williams!

Welcome one and welcome all to the other side of winter! This one’s driven by post-holiday diets, new year’s resolutions, and personal evolutions. And if you’re like us on the Tink team, it’s driven by morning debates on if gingerbread is a cookie or a bread. 

Come. Break your brain with us.

In today’s issue, I share what Podcast Marketing Magic has in store for you for 2024, a few content-related changes, and an exciting addition to the team YAY!

💛 Welcome Wil Williams 

I am THRILLED to share with Wil Williams (they/them) is coming onboard the Podcast Marketing Magic team. 

​​Wil is a podcast critic and journalist based in the barren nightmare wastelands of Phoenix. Wil is the showrunner and sound designer of VALENCE and Scoring Magic, co-host of How to Act Fereldan, host of Tuned In, Dialed Up and Empty The Queues, as well as the lead interview editor on Radio Drama Revival. 

I, personally, LOVE this piece on The You’re Wrong About Extended Universe by Wil.

Wil and I will be alternating between PMM issues. Next week, Wil takes on a very interesting topic. All I will say that it’s about recognizing and exiting your podcast echo chambers. 

And thus, we’re back to our regularly scheduled weekly frequency. 

➡️ What’s Coming Up 

• But a few of the issues we have planned: 

  • Data analytics myth busters 

  • Podcast marketing post-Twitter

  • Where does vulnerability feature in marketing?

  • Let’s talk accessibility in podcast marketing

  • How to be a podcast listener like a marketer? 

• A brand new section from Arielle Nissenblatt diving into each of these What’s In and What’s Outs for 2024. 

• The occasional update on our Podcast Group Therapy sessions. Which reminds me: today is the final day to register for the session on January 19th. Come learn how to make podcast friends?

Soooo… got have any questions or topics you’d want us to cover? Share away! 

✨ What Stays the Same

• Our commitment to making podcast marketing fun 

• Our love of emojis and GIFs

• Me. I’m still here 

• More Magic. This is a GREAT place to feature interesting marketing ideas and events you might come across. Feel free to pitch me (famous last words) at shreya@tinkmedia.co.

You have, each of you, been so wonderful and receptive to all of our experiments and antics. We CANNOT thank you enough for doing that. We hope to play a small part in your podcast marketing goals this year. 

Thank you for reading!