🎁 Day 9: Podcast Marketing Tips 🎁

We might be a little biased on this one -- but we're also RIGHT

Hi y’all! Wil back with another tip in our 12 Days of Podcast Marketing Tips! 🎉

This one might seem self-serving, and sure! But bear with me here: we’re about to break down one of the most underrated forms of marketing a podcaster can pursue. It hinges on some of the industry knowledge that we don’t talk about nearly as much as we should, especially because the data is backing us up here.

And hey, don’t forget to subscribe so you can get marketing tactics with actual proven results on the regular!

🎁 12 Days of Podcast Marketing Tips, Day 9 🎁

I live by one credo when it comes to how the audio 💼😤industry😤💼 works: just because something feels true doesn’t mean it is. We have data on how the industry works. We should act like it. (Eternal reminder that you need to be subscribed to, and paying attention to, Sounds Profitable.) So many podcasters feel like the best way to get new listeners is to bring more new listeners into the podcast space. But the actual data shows that we’re finally at a point where a majority (53%) of adults in the States listen to podcasts, and we are seeing the emergence of the non-listener as an identity signifier — as in, if people don’t listen to podcasts by now, they are very unlikely to up and start. 71% of polled participants said that they don’t take podcast recommendations because they categorically do not listen to podcasts.

This means you need to dedicate your marketing to existing podcast listeners, and we’re huge fans of targeting the most dedicated listeners. You know who some of the most dedicated podcast listeners probably are? The ones who are so hungry for new podcast recommendations, they’re signed up for newsletters they know will deliver fresh recs direct to their inboxes.

Here’s the thing. I know we’re a podcast newsletter. I know! I’m not even telling you to give us that ad spend money — heck, I’ll keep the link to buy an ad with us out of this edition. Instead, I’ll link you to our free podcast newsletter database. This is a great way to see which newsletters would make the most sense for your budget, audience, etc.

Shreya comes back with another tip tomorrow — and yes, baby Pastina is still a perfect angel princess darling. Thank you for correctly agreeing that she’s the most beautiful perfect baby ever of all time.

—Wil 🦇