I did buy ads in 4 podcast newsletters this year. How did they do? It's been really tough to calculate my ROI.
One outlet immediately gave me a trackable Google link upon purchase, so I have that data.
The other three never sent me any results--I have to go to them to ask how the ad did (and as an indie podcaster, that task is another thing on my long to do list).
If I'm paying for advertising, it shouldn't be a big ask to get a little customer service with it. When I have newsletter sponsors, I automatically provide them with the info that they need to know their money was well-spent. Sure, I'm busy, but taking care of clients who are investing in my product is a priority for me.
This lack of customer service has really soured me off of podcast newsletter advertising for the time being.
I did buy ads in 4 podcast newsletters this year. How did they do? It's been really tough to calculate my ROI.
One outlet immediately gave me a trackable Google link upon purchase, so I have that data.
The other three never sent me any results--I have to go to them to ask how the ad did (and as an indie podcaster, that task is another thing on my long to do list).
If I'm paying for advertising, it shouldn't be a big ask to get a little customer service with it. When I have newsletter sponsors, I automatically provide them with the info that they need to know their money was well-spent. Sure, I'm busy, but taking care of clients who are investing in my product is a priority for me.
This lack of customer service has really soured me off of podcast newsletter advertising for the time being.