Wow! This guide is really well done. For podcast measurement I'd add one more category: "Response." For me personally, this is the one I really care about: did any listeners reach and out and respond to the show on Twitter, email, comments, etc. If someone cared enough to send me a DM or email after they listened, that episode must have resonated.
Good stuff as always. I'm always a wee bit wary of using Reach as a metric, purely because it's a hit and hope ("we have 2,000 followers on Twitter so we can each 2,000 people", except that'd mean they'd all need to be on at the time you tweet, and actually see the tweet). It is a bit different for podcasts, since a follower generally does mean a listener, yet there's still no guarantee. Stickiness and retention are also great ones to look at, especially for sponsors.
Wow! This guide is really well done. For podcast measurement I'd add one more category: "Response." For me personally, this is the one I really care about: did any listeners reach and out and respond to the show on Twitter, email, comments, etc. If someone cared enough to send me a DM or email after they listened, that episode must have resonated.
Good stuff as always. I'm always a wee bit wary of using Reach as a metric, purely because it's a hit and hope ("we have 2,000 followers on Twitter so we can each 2,000 people", except that'd mean they'd all need to be on at the time you tweet, and actually see the tweet). It is a bit different for podcasts, since a follower generally does mean a listener, yet there's still no guarantee. Stickiness and retention are also great ones to look at, especially for sponsors.