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"You don’t become a better writer by never reading. You don’t become a better filmmaker by never watching films. You don’t become a better musician by never listening to music." 👏 SO GOOD. I agree that Podcasting is no different. Appreciated your helpful 3 step breakdown too. If there isn't a newsletter focused on dissecting "why it works" with elements of podcasts like CTAs, ad, etc., there should be.

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You all are the best! <3

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Wil, loved your advice on breaking down host-read ads to understand better what works. It's so similar to my process, on Sound Judgment, of breaking down the editorial for the same reason! You're absolutely right — artists in all other fields do this. Podcasters and radio producers/hosts should too.

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