Any discussion of trailers has to begin with animated candy, popcorn and soft drinks in parade march across the screen. There is a real art to the trailers.
Yes! Thrilled to read this and I totally agree. When I launched my show (genre fiction anthology) I struggled with how best to approach trailer(s). I settled on a new trailer for the first few Eps loosely following things I learned in this video breaking down A24's unique approach to trailers. I found
The next question I'm confronting - do trailers convert? In my limited experience: Socials not so much (at least for me) But trailer swaps with the right shows... yes. So... trailers are important.
Love this, Wil! And yes to Letterboxd!
Any discussion of trailers has to begin with animated candy, popcorn and soft drinks in parade march across the screen. There is a real art to the trailers.
Yes! Thrilled to read this and I totally agree. When I launched my show (genre fiction anthology) I struggled with how best to approach trailer(s). I settled on a new trailer for the first few Eps loosely following things I learned in this video breaking down A24's unique approach to trailers. I found
it very inspiring and helpful. It might be useful for others. https://www.youtube.com/watch?v=IYC5l5iTiDo
The next question I'm confronting - do trailers convert? In my limited experience: Socials not so much (at least for me) But trailer swaps with the right shows... yes. So... trailers are important.
Thanks for sharing this and your thoughts Wil!