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๐Ÿ’ƒ๐Ÿป Your Holiday Marketing Plan ๐ŸŽ‰

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๐Ÿ’ƒ๐Ÿป Your Holiday Marketing Plan ๐ŸŽ‰

๐Ÿคธโ€โ™€๏ธPodcast marketing: let's have some fun. ๐ŸŒˆ

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Lauren Passell
Nov 4, 2022
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๐Ÿ’ƒ๐Ÿป Your Holiday Marketing Plan ๐ŸŽ‰

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Hello, hello!

As we quickly approach โ€œletโ€™s circle back to this in the new yearโ€ season, itโ€™s a cool time to think about your podcastโ€™s plans for the holidays. Time to consider questions like: are you going to be taking any time off? Will you be running any special content? What should your audience expect from you and vice versa?

Letโ€™s talk about all the possibilities for this wonderful time of year.

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If you take one thing from this

Communication is key. Whether youโ€™re taking a break or running some special content during this time, tell people! Keep your audience in the know and promote any unique plans.

Letโ€™s get to it!

First things first

If youโ€™re planning to make any changes to your content or your publishing schedule, tell your audience. Thereโ€™s absolutely nothing wrong with taking a break and letting yourself rest so that youโ€™re ready to go for the new year. But you donโ€™t want to leave your audience hanging if youโ€™re planning to take a break. Later on weโ€™ll also share some ideas for how you can take a break without a break in your feed.

If youโ€™re planning something special, get your audience hyped up about it! Make sure they know to still tune in for what you have in store. Plus, if you are planning something special, this makes for a great opportunity to put some press out about it. Newsletters love to feature when a podcast is doing something unique or notable.

So, whatโ€™s the plan?

A break without a break in your feed

๐Ÿ’กIdea #1: Partner with some other shows to setup some feed swaps

If youโ€™ve been following us for a while you know we LOVE feed swaps. They offer great opportunities to partner with shows that might be bigger than yours and audiences that are very aligned with your content.

A feed swap is when you and a show youโ€™re partnering with drop an episode of each otherโ€™s show into your feeds. Each host should record an introduction for the episode to tell their audience what itโ€™s about and why they think the audience will love it. When done right, with thoughtful audience alignment, feed swaps can be really powerful.

Whatโ€™s great about setting up feed swaps during the holidays is that it keeps your feed active with new content for your audience, but doesnโ€™t take as much work on your end so you still get a little break. If youโ€™re able to coordinate 3 or 4 feed swaps, you could have the whole month of December covered! Now, you might be thinking โ€˜wait a second, then my feed is going to get too crowded with other peopleโ€™s content?!โ€™ Hereโ€™s another great thing about feed swapsโ€“ they donโ€™t have to be forever. You and the other show could both agree to keep the episodes in your feed for a limited time, like 30 days.

๐Ÿ’กIdea #2: Re-air some of your most popular or notable episodes of the year

This is another great low-lift option because youโ€™re using what youโ€™ve already got. To make the most of this, you might consider re-recording a new intro for each episode that talks about why youโ€™re airing it again, anything notable or related that has happened since the episode originally aired, or a favorite part you want the audience to listen for this time. If any of those episodes also featured guests, subject matter experts, or mention of other podcasts, let them know and tag them when you post about it. Itโ€™ll give them something to share on their channels and help spread the word!

Special Content

๐Ÿ’กIdea #1: Your own year end list

People love a listicle. Theyโ€™re shareable, a fun listen and a great way to spread the love. Whether itโ€™s people or podcasts within your niche or just some of your favorite podcasts in general, putting together an episode like this can introduce your audience to some things they might love and open up opportunities for you. By mentioning some of your favorite podcasts you open up an opportunity to connect with those podcasts when you send them a note telling them they were featured!

๐Ÿ’กIdea #2: A themed mini series

Whatโ€™s a theme, problem, feeling, or question that your audience might be thinking about at the end of the year or around the holidays? Build some special episodes around that for a very timely and pitchable series that could give you an extra promotional boost. If itโ€™s a slow time, newsletters might be hungrier for interesting things to feature and youโ€™ll be ready to help them out! Remember, newsletters love a unique hook.

๐Ÿ’กIdea #3: A round up of your favorite podcasts you partnered with this year

Itโ€™s similar to the year end listicle, but itโ€™s like saying to those shows โ€œI loved working with you, hope we can do it again in the new year!โ€ Your audience gets a mini podcast recommendation episode curated by you and you nurture your podcast partnerships for more possibilities next year. Plus, if you tell the other shows about it, they might share the episode with their audience and help give you a boost!

โœจ Bonus โœจ

Remember to also include some pitches to year end lists as part of your holiday marketing plan! We shared some tips for doing this in the last issue.

๐Ÿช„More Magic ๐Ÿช„

๐Ÿ’ฐ100 podcast marketing tips ๐Ÿ™Œ

โšก๏ธThe swap database is liveโšก๏ธ

โ˜Ž๏ธ Listen to Tink's Call-In Show (& how it can help you market your podcast) ๐Ÿช„

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